I am a creative director that specializes in brand storytelling and problem solving through strategic thinking, deep understanding of the target consumer and impactful design execution.

Categories

  • Food & Lifestyle

    Editorial Food Burlesque. Adaptive sales kits.

    Caviar Dreams

  • Digital Design

    C-Suite sales tools, onboarding, the Internets.

    thirst trap

  • Branding

    …is like getting a tattoo - choose wisely.

    Winona forever

  • Promotion

    for videos, cover bands and heart breakers.

    freebird

  • Social Media

    Everybody’s talkin’. Great song. Essential marketing.

    I'm walkin here!

  • This Guy

    Fish monger. Sisyphus. Work in progress.

    Anecdotal

Featured project

KPMG

Digital Design. Set of C–Suite Engagement Tools for one of the Big Four global accounting firms. Services Provided: Creative Direction, Interactive Design, Information Strategy, Infographics, Wire Framing, Digital Publishing, Client Facing

The goal of this project was to increase the awareness of KPMG’s services to high level target clients. The strategic approach was to update the current library of print brochures into interactive iPad modules that would deepen audience engagement with the material and increase sales of the firm’s high level services.

This model allowed KPMG to control the flow and emphasis of the content, as well as enabled the viewer to digest information in ways that resonated specifically, establishing a deeper understanding of how KPMG could improve their company.

Featured project

Editorial Engagement

Food & Lifestyle. Magazine produced for A&P customer engagement initiative. Services Provided: Creative Direction, Editorial Direction, Editorial Design, Art Direction, Team Building, Client Facing, Production

The goal of the magazine was to connect with consumers on a more personal level and to give all of the departments a voice and channel to express themselves not only within the construct of the brand, but with their own specific concerns. The feedback was tremendous and engagement with the products highlighted tracked positive with each issue.

“As a photographer, I have collaborated with many art directors over the years but have never been so confident in anyone more than Steve. We have worked on a wide variety of projects together and he brings an enthusiasm and fresh perspective to the creative process that inspires me every time. Steve can help me craft an image to fit his vision better than anyone I’ve ever worked with. When I deliver an image, he can make it work with a layout in ways that I never expected.

Creatively he’s not afraid to do the unexpected, but always seems to be able to make it work seamlessly. His design work has an organic feel - when you see a page he has created it seems to be one picture that all works together, rather than a collection of elements.

I have recommended Steve to many clients and his work always exceeds their (and my) expectations. He will exceed yours too.”

— Paul Johnson, Paul Johnson Photography

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