• I am a creative director that specializes in organic, authentic brand storytelling.

    My process is through strategic thinking and deep understanding of your product and your target audiences – crafting visual and written messaging that creates long lasting relationships with your consumers.

    about me

  • Creative Direction for legacy brand Simon Pearce.

    It was an honor to be able to be a part of the journey the brand has been on for over 50 years. Not only to represent Simon himself, but the incredible potters and glassblowers that produce these individually hand made pieces. My focus was to bring warmth, humanity and approachable use to the consumer through our omni-channel marketing and engagement initiatives.

    view lifestyle

  • Site design through an editorial lens.

    I often think of sites as stacked presention decks. Quick, impactful image and copy blocks to engage, entice and inspire action. I design sites to bring your brand messaging to life and to ensure not only core consumers but new engagements will experience brand validation and confidence in product.

    digital design

  • Seamless integration of new collateral into iconic branding for Lime Rock Park.

    Working with The Chambers Group on a comprehensive brand update to the historic race track was a case study in how to honor the past but embrace the present and future generation of race fans in ways that brought authenticity and connection to every visitor experience.

    view branding

Categories

  • Food & Lifestyle

    Editorial Food Burlesque. Adaptive sales kits.

    Caviar Dreams

  • Digital Design

    C-Suite sales tools, onboarding, the Internets.

    thirst trap

  • Branding

    …is like getting a tattoo - choose wisely.

    Winona forever

  • Promotion

    for videos, cover bands and heart breakers.

    freebird

  • Social Media

    Everybody’s talkin’. Great song. Essential marketing.

    I'm walkin here!

  • This Guy

    Fish monger. Sisyphus. Work in progress.

    Anecdotal

Featured Projects

KPMG Client Engagement

Digital Design. Set of C–Suite Engagement Tools for one of the Big Four global accounting firms. Services Provided: Creative Direction, Interactive Design, Information Strategy, Infographics, Wire Framing, Digital Publishing.

The goal of this project was to increase the awareness of KPMG’s services to high level target clients. The strategic approach was to update the current library of print brochures into interactive iPad modules that would deepen audience engagement with the material and increase sales of the firm’s high level services.

Featured Project

Consumer Focused Editorial

Food & Lifestyle. Magazine produced for A&P customer engagement initiative. Services Provided: Creative Direction, Editorial Direction, Editorial Design, Photo direction. The goal of the magazine was to connect with consumers on a more personal level and to give all of the departments a voice and channel to express themselves not only within the construct of the brand, but with their own specific concerns. The feedback was tremendous and engagement with the products highlighted tracked positive with each issue.

“Creatively he’s not afraid to do the unexpected, but always seems to be able to make it work seamlessly. His design work has an organic feel - when you see a page he has created it seems to be one picture that all works together, rather than a collection of elements.

As a photographer, I have collaborated with many art directors over the years but have never been so confident in anyone more than Steve. We have worked on a wide variety of projects together and he brings an enthusiasm and fresh perspective to the creative process that inspires me every time. Steve can help me craft an image to fit his vision better than anyone I’ve ever worked with. When I deliver an image, he can make it work with a layout in ways that I never expected. I have recommended Steve to many clients and his work always exceeds their (and my) expectations. He will exceed yours too.”

— Paul Johnson, Paul Johnson Photography

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