General 5 — SMD

Branding

Projects include a Brand Extension relaunch for the DWR Contract division, a flexible brand kit for YANY, brand enhancement elements for Lime Rock Park and brand guides for SoBe.

Brand Extension

DWR Contract

This is a project that I did for Design Within Reach for their Contract division. This was an exercise in brand enhancement. DWR is a titan in the luxury/mid-century modern furniture space. The goal here was to increase awareness around the Contract aspect of the business and to gradually incorporate the new DWRC Contract logo into the sales kits and presentation materials. And since the product is spectacular, from a design standpoint my goal was to get out of the way and let the photography be the star - but still have elements from the brand kit make an impact where needed.

Brand Development

YANY

This is a project that I did for Alexander Isley studios, where we created a flexible branding kit for Young Audiences New York. The kit included cut paper and collage elements. We showed that they could be utilized in many ways and altered to best fit the project at hand - yet still be a comprehensive and recognizable brand application. Alex is an incredible Creative Director as he is able to get to the client’s goal in so many unexpected ways.